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Omaha Nebraska Design Studio

Archive for December, 2008

Coworking In Omaha

Saturday, December 13th, 2008

Looks like our friends at Silicon Prairie News are making some headway of a coworking space of their own.

Around 2004/2005, Ryan Sorensen (art director at Bozell) called me up and started talking to me about a shared space concept for Omaha.
It sounded interesting, and I knew I had to get out of the house and be around people. I was going crazy not interacting with people outside of the internet during the working day.

I ran the idea by Adam Nielsen (owner of Good Twin) and John Henry Muller (owner of What Cheer), and they both seemed very interested.
John Henry was currently working as Art Director at Sacco, and was planning on doing his own thing. He wanted to use the shared space as a legitimate place to work and bring clients, and felt it was essential to have to start his business.

Ryan Adam and John Henry
Ryan Sorensen, Adam Nielsen and John Henry Muller.

We started meeting every Thursday for almost 6 months. We kept it just the four of us to make it easy. We wanted to do this on our own without going into debt and owing any loans.

We covered every topic in planning… finances, ethics, times, cleaning, etc.
Ethics was a huge topic… we were essentially competitors working in the same space. We had a lot of things to hash out.

We got everything worked out, and finally found a space that seemed perfect. Cheap rent, great location, open area for everyone to work, a meeting room and space to expand, however it needed A LOT of work.

John Henry scraping tile off
John Henry scraping the tile off the wood floors. (I think this was Adam’s idea. I remember being annoyed that he wanted to scrape all of this, but in the end the wood floors were beautiful. Thanks Adam!)

Divvy Collective all cleaned up
Divvy Collective all cleaned up!

Check out more photos of Divvy on Flickr.

John Henry came up with the name Divvy.
And we all worked on logos and taglines for it, as well as the website, divvycollective.com

We summed it up as,

“We are not an advertising agency or a design firm. We are a group of creatives that have come together to share space.”

Divvy Logos and Taglines

Overall, it was a huge success. We started out with 4 people sharing space, and ended with 8 people all coworking together (Shannon Wall, Matt Linder, Chris Kollars and Cody Peterson). It was a great time.

We all learned a ton from each other. Tips on how to run your business, different brainstorming methods, working in a team environment where everyone has different goals, and so much more.

At the end, everyone’s business had at least doubled, and we walked away with Divvy making a profit.

I’m excited to see the guys at Silicon Prairie News revisit this idea and create another coworking space in Omaha. Keep it up guys!

Posted in Dear Mom, Friendliest of Friends | 13 Comments »

SecretPenguin Garments

Monday, December 1st, 2008

Chad Tim Tim Wearing a SecretPenguin Tee
We re-released a shirt and made a new logo shirt for Black Friday. Thanks to everyone that came out!

BBB Homies
I wasn’t expecting to sell through the shirts so quickly, so we’re putting together a December order and will get those in before the holidays. There’s still a few shirts like the one Chad Tim Tim is wearing above available online.

Thanks for the support everyone!

Jay Haizlip from The Uprising
Jay Haizlip from The Uprising wearing a SecretPenguin shirt.

Stephen Baldwin wearing a SecretPenguin tee
Actor, Stephen Baldwin wearing a SecretPenguin shirt.

ps – If anyone has any photos of themselves wearing SecretPenguin shirts, email them to me and I’ll put them up online.

Posted in Garments | 1 Comment »

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Dave Nelson

This is the blog of Dave Nelson, owner and designer at SecretPenguin.

Likes: my family, friends, skateboarding, shoes, art, creating stuff

Dislikes: Empty Red Bull refrigerators

Hometown: Omaha, NE

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